Written by Safaa El Asraoui on Feb. 24th 2020
Would you like to get more clients on a predictable basis? Are you tired of relying on “hope” marketing, meaning hoping that the phone rings, or that somebody from a networking event you attended 2 months ago would reach out, or...
Written by Safaa El Asraoui on Feb. 20th 2020
Sometimes you know you have worked hard for several hours and used a lot of energy, but yet at the end of the day, you seem to have achieved nothing significant. You finished work late and tired, but you still have a ton...
Written by Safaa El Asraoui on Feb. 19th 2020
Clarity is very important when it comes to managing your business strategically. You have to be clear on who your client is so that you can better serve him.

To start the thinking process, you can ask yourself these few key questions :

1. Who do you serve?...
Written by Safaa El Asraoui on Feb. 10th 2020
The Life-Force 8 were introduced to me by Drew Eric Whitman when he shared the best kept secrets of Ad-Agency Psychology.

As human beings, we have powerful desires that are biologically programmed within us from the moment we are born. Meaning...
Written by Safaa El Asraoui on Feb. 8th 2020
You are a coach and so far you have been helping your coaching clients with different types of needs. You are what we commonly call a generalist. On the other hand, you could specialize in a particular group of clients.
But why pick a niche? Why not just target everyone?...
Written by Safaa El Asraoui on Feb. 7th 2020
The Pomodoro technique is widely recognized to be one of the best time management tools of all times.
 
I have been using it for a decade now and most of my workdays are “pomodoro days”. It’s personally my favourite productivity method.
 
Pomodoro is the Italian word for a tomato. It was invented by entrepreneur Francesco Cirillo in the late 1980s. He used a tomato-shaped timer to monitor his work as a university student and he named ...

Written by Safaa El Asraoui on Feb. 6th 2020
But what is Procrastination exactly?

We can describe procrastination as this resistance which prevents you from following through on what you said you would do. You can also think of it as the act of delaying or putting off a task to engage in activities that seem more pleasurable.
 
You give yourself all kinds of excuses such as why now is not the best time, that you will do it later, that you don’t feel like it right now...

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